Your business profile is a valuable tool in the fight to reach more customers and win over potential buyers. In this article, we’re going to look at 4 ways you can ensure your profile impresses.
In order to win customers with your business profile, there are 2 broad areas you should consider:
How you can show customers why they should buy from you or work with you.
How you can remove any doubts that may prevent them from buying or hiring you.
In this article, we’re going to run through a few quick tips that will ensure your profile ticks both of these boxes.
Whether it’s a product or a service a person buys because they have a need; a problem to be solved.
As a seller, you have to show that buying your product not only solves their problem but is the best possible way to achieve the outcome they want.
A good way to do this is to show the benefits of your product or service. While features are important they can be a little dry so spell out what benefits each feature brings.
For example, a cello bag manufacturer may offer “logo printed cellophane bags”, the logo printing is a feature, the benefit is the chance to increase brand awareness without having to spend time and money attaching an additional logo sticker.
By demonstrating the benefits of your products and services you can forge a better connection with potential customers and you’ll be more likely to win sales.
The card and gift industry is seasonal and you need to take this into account when you’re creating or amending your profile. You’re more likely to make sales if you’re showing people what they want when they want it.
Your business listing can be updated at any time at no extra cost, so make the most of this, add seasonal updates and offers to your profile that will appeal to the needs of your buyers.
As an added bonus, an up-to-date profile delivers a positive signal to buyers that you’re active and in control; a company that can be trusted to deliver.
Your profile is a chance to anticipate and answer any questions a buyer might have about your business, products or service. Include information to answer any question that will affect the buying process.
You can also use your profile to eliminate any doubts that might stop them from contacting you or buying. Think about any issue that could stop a person from dealing with you; address it in your profile and you’ll crush any doubt that could stop a sale.
Spotlight’s business profiles have been specially designed to show the quality of a company.
To win more sales you need to use these features to demonstrate you can be trusted above all others.
Encourage your existing client base to leave positive comments on your profile; this will help remove any “sense of the unknown” that might be preventing a new customer from buying.
As well as reviews you can also offer guarantees as a way to earn trust. Read more about this in the Can a Sales Letter Help You Promote Your Business Better?” article in the Resources section.
Creating sales for your business is an ongoing process.
And because every business is unique there’s no “one size fits all solution”.
The great thing about your Spotlight listing is that it gives you an opportunity to try things out and see what works. You can make changes 24/7 and see what works best for your business.
These 4 tips are designed to get you thinking about how you can use your business listing to generate more sales. So remember: show the benefits, be timely, answer questions and demonstrate trust.