How to Use Offer Listings to Trigger More Sales

A Quick Look at Using Spotlight’s Offer Feature

Offers are a great way to tempt new and existing customers into placing an order. 

Depending on your listing package you may have the opportunity to add one, or several offers onto your business listing. Attracting more potential buyers to your business. 

In this article we’re going to take a quick look at how your can use offer listings. 

Demonstrating with two types of offer, evergreen and seasonal. 

Whichever type of offer you choose the information you share in your listing is the same. 

  • Provide a full description of the offer to get potential buyer’s excited to purchase from you. 
  • Use the Image Gallery to give a visual look at what the offer includes. 
  • Document exactly what they get and how much it costs. 
  • In the “How to Get the Offer” section detail exactly what they need to do to claim the offer. 
  • In the Terms & Conditions link to any legal documents and provide a quick summary of any restrictions to the offer.

Add Evergreen Offers

Evergreen offers like a “Bestsellers Starter Pack” are offers that are valid all year round. 

These are a great option if you want an offer that is long-lasting and does not have to be regularly updated. 

Evergreen Offer Ideas

  • Bestsellers Collection – a quick pick of your best items for regular buyers. 
  • Starter Bundle – an easy purchase for first-time buyers.
  • Themed Collections – Greeting Cards for Men, No Sugar Sweets, Pet-Friendly Plants, Gifts for Grandparents. 
  • Collections of Products that Solve a Problem/Need – gift products under £10, low sugar treats for health conditions. 
Evegreen Offer Example-min

Add Seasonal Offers

Seasonal offers are things like a “New Year Sale” or a “Summer Spectacular” that are only valid at certain times of year. 

If you have Bloom membership, you can use frequent seasonal offers as a way to stay in front of the Card & Gift Network audience on a regular basis. 

Seasonal Offer Ideas

  • New Year Offers
  • Spring Seasons (Valentines, Mother’s Day, Easter and Father’s Day). 
  • Start of Summer/End of School Year
  • End of Summer/Start of School Year
  • Halloween/Autumn
  • End of Year/Christmas
summer sale

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